Two weeks out from its largest occasion of the yr, Google is on a advertising and marketing blitz. After an appropriately pixelated teaser for the Pixel 7 Pro revealed the official pre-order date for the cellphone, we’re getting a brand new video exhibiting off the Pixel Watch in all its glory. It is an thrilling advert, showcasing what could possibly be top-of-the-line Put on OS smartwatches ever to reach in the marketplace, all whereas cementing its standing as a high-end wearable.
This promo is targeted solely on the design of the Pixel Watch, matching a chill beat with close-up photographs of its construct and the way it seems to be on the wrist of somebody carrying it. There is not a lot new data right here — we have seen these bands, these colors, and the big round dial earlier than. As a substitute, the video establishes how Google needs us to consider its first wearable. Whereas that current Pixel 7 promo had a enjoyable, goofy vibe to it, this one feels extra in keeping with designer watch advertisements. It makes you consider magnificence, not exuberance.
It is solely been a couple of days since we discovered what Google plans to cost for the Pixel Watch, with its price ticket nearer to Apple Watch territory than lots of its fellow Android rivals. This advertising and marketing works to underscore that, sure, this watch could be comparatively costly, however this degree of luxurious comes at a value. Whether or not the specs and efficiency of it can align with this mind-set, nonetheless, stays a thriller.
Even when we have seen the Pixel Watch in most of those angles earlier than — this is not just like the Pixel 7, which Google solely simply began exhibiting from the entrance — it is nonetheless enjoyable to see the twisty band mechanism and its fancy watch faces in motion. This wearable is ready to be one of many first to actually problem Samsung’s dominance in Android-friendly wearables because the Watch 4 sequence arrived on the scene over a yr in the past. Whereas different watches have come and gone, none have been capable of set up the foothold Samsung’s Galaxy lineup has on this house.
As for these watch faces, a few of these have not been seen in official Google promos earlier than as we speak. Whereas lots of them had been included in a leak courting again to final December, it is thrilling to know they made it via improvement. Personally, I am an enormous fan of what Google’s doing with its face design right here. It is completely different than something we have seen from Samsung or Apple, with a minimalist really feel that is a far cry from the standard over-designed UI. Presumably, we’ll see much more types when Google takes the stage on October sixth.